There finally appears to be some progress in the negotiations between USC and the L.A. Coliseum Commission… but this part concerns me:
The school…will allow the commission to pay for a stadium overhaul — one that would cost in the neighborhood of $50 million — by allowing the use of USC’s logos in a stadium naming-rights deal.
“In the interest of getting a deal done we have … agreed to allow the commission to do a naming-rights deal and cooperate with the commission to get a single, prime naming-rights sponsor to name the Coliseum and put together a package,” Dickey said. “As long as the money that was raised from that will go toward improving the Coliseum, based on the list of improvements that we feel are necessary and the specific deadlines by which they must be done.”
Does this mean the Los Angeles Memorial Coliseum is going to become the Office Depot Coliseum of Los Angeles or some such blasphemy? Good lord.
(Suggested corporate sponsor via Boi From Troy, who blogged about this possibility way back in September.)