There finally appears to be some progress in the negotiations between USC and the L.A. Coliseum Commission… but this part concerns me:
The school…will allow the commission to pay for a stadium overhaul — one that would cost in the neighborhood of $50 million — by allowing the use of USC’s logos in a stadium naming-rights deal.
“In the interest of getting a deal done we have … agreed to allow the commission to do a naming-rights deal and cooperate with the commission to get a single, prime naming-rights sponsor to name the Coliseum and put together a package,” Dickey said. “As long as the money that was raised from that will go toward improving the Coliseum, based on the list of improvements that we feel are necessary and the specific deadlines by which they must be done.”
Does this mean the Los Angeles Memorial Coliseum is going to become the Office Depot Coliseum of Los Angeles or some such blasphemy? Good lord.
(Suggested corporate sponsor via Boi From Troy, who blogged about this possibility way back in September.)
Yeah, pretty lame, but if I can walk across Exposition to watch my guys instead of fighting weekend freeway traffic, they can call it the Gary Beban Coliseum for all I care.
December 17th, 2007 at 9:36:37 pm
So they can let a corporation name it or the school can pay for it instead, and they’d rather pick the corporation…wow…
December 17th, 2007 at 10:03:23 pm
Yeah, pretty lame, but if I can walk across Exposition to watch my guys instead of fighting weekend freeway traffic, they can call it the Gary Beban Coliseum for all I care.
December 17th, 2007 at 10:09:34 pm
Perhaps ND’s alums can pool together enough money to rename it “The House that Rock Bought.”
Then tear it down and burn the rubble.
December 17th, 2007 at 10:29:00 pm
Trojan Brand LA Coliseum. I like it.
December 17th, 2007 at 10:52:05 pm
Allowing the use of USC’s logos… but what about USC’s name? The MySpace Coliseum of Los Angeles at the University of Southern California?
December 17th, 2007 at 10:57:20 pm
The MySpace Coliseum of Los Angeles at the University of Southern California brought to you by Trojan Condoms.
December 18th, 2007 at 1:04:33 am
Presented by Citi.
December 18th, 2007 at 1:05:33 am
Sponsored by Geico.
‘Cause, you know, Mr. Slate pays well, but he doesn’t pay THAT well.
December 18th, 2007 at 7:55:24 am
Maybe Kaiser Permanente can sponsor it. They can change the name to the LA Colonoscopy-seum.
December 18th, 2007 at 9:37:04 am
Hey, no putting your Trojans into MySpace! ;-)