That reminds me, I saw a UCLA Bruins football calendar selling for $0.49 at a Knoxville store yesterday. Seemed like a pretty fair price to me. I was sorely tempted to buy it and send it to Mike Tran, with the price tag still attached. ;)
$.49? You should have!
Of course, it would have cost you more to mail the thing than it would have to buy it.
Sounds to me like a poorly thought out PR stunt.