Free tacos: the day after

Jacoby Ellsbury, the Red Sox rookie whose stolen base in Game 2 of the World Series triggered Taco Bell’s "Steal a Base, Steal a Taco" promotion — or, as I like to call it, "Free Tacos for Brendan’s Birthday" — got a free taco himself yesterday, with a side order of fan adoration.

The promotion was such a success in Boston that it snarled traffic in some areas; one Taco Bell drive-thru in Quincy had to be shut down by police because the long line was disrupting traffic on nearby streets. (Heh.) There was also a pretty long line at the Taco Bell that I went to in Denver, and according to the Rocky Mountain News, local Taco Bell locations gave away an average of 200 to 500 tacos.

I’m just glad I was able to take part in this transcendent cultural phenomenon.
Someday, when my daughter asks me, "Daddy, where were you when Taco
Bell gave out free tacos?," I’ll be able to tell her that I was in Denver, at the Taco Bell on the 16th Street Mall, and yes, I got a free taco, and yes, it was yummy. Ah yes, many years from now, we’ll be recalling the events of 10/30/07, and I’ll be able to prove that I was there.   

;)

Actually, though, this article suggests that Free Taco Day wasn’t such a big deal outside of Boston and Denver… which makes sense, as Taco Bell really didn’t promote it very much — there weren’t even signs in front of the restaurants announcing "free tacos today!" — outside of Fox’s on-air shilling during the World Series. And the Series got dismal ratings nationwide… but the ratings were, of course, much higher in Boston and Denver. So I daresay more people in those cities were aware of their opportunity get free tacos.

P.S. On the other hand, Taco Bell spokesman Will Bortz said "we have seen a huge response in New York and New Jersey," as well as South Carolina, Oregon and California. "A lot of people are jumping to get their tacos," he asserted. "Who doesn’t like a free taco?" Or free publicity, for that matter, eh Will? Heh.

5 Responses to “Free tacos: the day after”

  1. USC 2L says:

    I’m just glad I was able to take part in this transcendent cultural phenomenon. Someday, when my daughter asks me, “Daddy, where were you when Taco Bell gave out free tacos?,” I’ll be able to tell her that I was in Denver, at the Taco Bell on the 16th Street Mall, and yes, I got a free taco, and yes, it was yummy. Ah yes, many years from now, we’ll be recalling the events of 10/30/07, and I’ll be able to prove that I was there.

    This isn’t exactly a new thing. Taco Bell has done this before.

  2. Brendan says:

    It’s just possible that I was being slightly tongue-in-cheek here…

  3. Josh Rubin says:

    God, I hope so. If your daughter gets really interested in the day that Daddy Got A Free Taco, I’d be worried.

  4. Trisha says:

    Glad your birthday turned out better than expected :)

    As for the promotional stuff, they promoted it pretty heavily here in PA, at least on the radio. Of course, some of that could be that I’m a sports radio junkie and listen, almost non-stop, to ESPN radio ;) And when I’m not listening to the radio, I’m almost inevitably watching Mike & Mike, Sports Center, PTI, Around the Horn or some other show on ESPN ;)

    Yeah, now that I think about it, that’s probably why I think it was heavily promoted here, lol.

  5. FYI says:

    Oregon saw the jump because Ellsbury is from the central Oregon town of Madras, and played his college ball at Oregon State (back to back CWS champs).