By dcl
There has been a lot of virtual ink spilled on the topic of the NYT pay wall. Just visit Daring Fireball for a run down of some of the better comments on this.
The short of it is this, the pricing model is confusing and complicated, and subscribing to a print edition (either weekdays or Sunday only) will net you the full digital which costs more than your subscription per annum… (Some sort of tax on people that can’t do math?)
But we must assume that the Times business people can do math quite well. And this whole thing doesn’t make any sense until your remember one very important thing, ads in the print edition of the times are worth a hell of a lot more than the ones in the online edition, so anything that suppresses print subscriptions even a little cost them millions, and anything that pushes that up even a little grosses millions of dollars. Even if you throw the paper away, the NYT gets to count you in their circulation numbers they provide to advertisers. You are worth a lot of money as a print subscriber; that’s why they chase you like a jealous and clingy ex whenever you try to cancel your subscription. And you continue to be worth a lot of money until the print advertisers realize everyone is just throwing the paper in the recycling bin, un-read, along with the phonebook.


