By Brendan Loy
As if the fuzzy math inherent in its conference name wasn’t bad enough, the Big Ten — after literally months of thought and consideration by its, uh, braintrust — today revealed a new logo and division names that are in the process of being universally mocked, ridiculed, and generally snarked into oblivion by the Twitter hordes. And with good reason, as you can see at right.
Seriously, Jim Delany? Seriously? You’re supposed to be the Dark Lord of college football, and that’s the best you could do? “Legends” and “Leaders”?!? It makes the ACC “Atlantic” and “Coastal” divisions seems like a branding triumph by comparison! And that logo? Did you hire a graphic-design consulting firm of third graders? WTF!!
As they say on Twitter: Graphic Design #FAIL … Branding #FAIL … Overall #EPICFAIL.
P.S. A lot of the entries under Twitter hashtag #BigTenDivisionNames are pretty funny… and better than the actual Big Ten Division Names!
UPDATE: Karl Benson has announced that the WAC hired the same firm as the Big Ten to design its new logo. Here’s the result:
UPDATE 2: The Big XII has also unveiled its new logo.
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